Why We All Need a Creed: A Call to Action - Forever We
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Why We All Need a Creed: A Call to Action

Why We All Need a Creed: A Call to Action

Before I became an entrepreneur, I wanted to be a doctor. Smart, professional, but most of all compassionate. Doctors abide by this simple truth: “First, do no harm.” Many people, including me, think those words are the essence of the  Hypoccratic Oath, but technically  the phrase, “First do no harm” isn’t even found in the Hypoccratic Oath. Every doctor–the ones I trust, at least–all accept it as the gospel truth.

I’ve thought about that phrase a lot lately, mainly because the people served by Forever WE have all been harmed either by fate or chance or bad luck or whatever you want to call it. The world is not all sunshine and roses. Sometimes, you get a sunburn, and sometimes, the thorns hurt. So I began thinking about Forever We’s creed. What is our responsibility AFTER the harm has been done?

We want to be known as a company that gives rest to the weary soul. We want to be a light in the dark places. We want to enter the sacred space where people process the world with a message that communicates compassion and love.

So this is what we say: “First, seek to understand.”

It’s not a new idea. In 1989, Stephen Covey published a revolutionary book called 7 Habits of Highly Effective People. Seek to Understand is Habit #5, an important habit for influencing people and culture. And I think it’s darn good advice.

Watch the film below through the lens of “First, seek to understand.”

I cannot describe the way I felt the first time I saw it.  Not many things bring me to tears, but watching brave children talk about what it’s like to have cancer is one of them. The smiling faces you see in many cancer funding videos is not reality. Not by a long shot. Hearing these kids talk about their fears tugged my heart strings and opened up a wellspring of waterworks from my eyes. I’m warning you–if you watch this video you will be affected. Not only was I affected by what the kids had to say, the video made me even more aware that people are dying–literally dying–to talk about the things that matter to them.

And that’s how we change the world, by keeping our eyes and ears open to the needs of others.

I’d love to hear your thoughts about how you try to understand the problems and pressures others face.